Schlitz Beer It’s Back!
Sunday, May 31st, 2009
Schlitz Beer, it's back!
Schlitz Beer, the beer your parents, or in some cases, your grandparents drank is back! With a retro taste from the original Schlitz Beer recipe last used in the sixties, Schlitz has a great new taste, or in this case old taste!
Schlitz began it’s life in 1849 when August Krug, a German immigrant opened a resturant in Milwaukee Wisconsin. Brewing beer on the side to serve to his patrons, Krug rapidly turned his fledgling enterprise into a brewery.
In 1850, Joeseph A Schlitz begins working for Krug as a book keeper. When Krug dies 6 years later leaving no off spring to take over the business, Joeseph Schlitz marries his widow and takes over the operation, thus Schlitz Beer is born!
Through the years, Schlitz became the number one selling beer in America and held that postion until Anheuser-Busch takes the throne in 1953. Schlitz still managed to do very well until the 1970′s when Schlitz decided to change the fermentation process and add a seaweed extract to produce fermentation. This didn’t go over well as the seaweed hardened and settled on the bottom, not to mention dramatically changed the taste. Schlitz ceased to exist in 1981.
The Schlitz brand is now owned by Pabst Brewing which has decided to re-introduce this once famous brand back into the market by going retro and producing it with the recipe used in the early 1960′s.
I was very pleasantly surprised when I first tried the new, old Schlitz. For a light lager, it has a rather full bodied taste. Neither too sweet or bitter, the taste of the grains came through without an overly hopped brew.
Schlitz had followed the trend in the late sixties to a lighter beer with very little taste and meant to be drunk in large quantities. Now they’ve come back to taste. I give this new Schlitz with an old world taste a solid thumbs up! Just in time for summer
